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Saul Bass: Mr. Original AfterEffects

Kinetic typography may seem like a really trendy and ultra-modern idea; however, in reality, it’s been around a lot longer than you think. Saul Bass had been animating type since 1955, paving the way for actual graphic design in movie title sequences. His use of solid shapes, colors and simple geometric design completely defined his style for nearly a decade, still renowned to this day. AfterEffects made this process infinitely easier these days, and this design legend deserves props for inspiring a generation of typography nerds. Check out some of his most popular pieces:

The Man with the Golden Arm

Seven Year Itch

Anatomy of Murder

Psycho

Ocean’s Eleven

It’s a Mad, Mad, Mad, Mad World

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